goop
goop
september - november 2018
Working with Rapt Studio and Gwyneth Paltrow to develop a system of workstations, soft seating and conference tables that boast goop’s brand and support the three pillars of Rapt Studio’s design solution – “connectivity, transparency, and empowerment.” Pulling inspiration from seashell tones, curvilinear, loopy shapes, and the Santa Monica city scape, We worked in a soft, airy color palette established by the client and architect.
We also developed two varieties of conference tables for these spaces – 6 highly customized, back painted, acid etched glass affixed to a millwork sub tops with integrated power, and 1 extra long table with a solid white ash top for board meetings. All tables feature a custom powder coated, bent, double blade steel leg base.
Architect: Rapt Studios
Budget: $440,000
Concept Rounds: 7
Role: Concept Designer
Scope: Fixed Height Workstations (213 seats)
Height Adjustable Workstations (7 seats)
Sofa Island (2)
Conference Tables (8)
Initial Material Palette
Design approach by Rapt Studios